Treatment

A

TREATMENT

FOR A

Music Video

Touch

PREPARED 

BY

Bobby Duffin

Ahem

Glenthorne High School

Sutton Common Road

Sutton

Surrey

SM3 9PS

Tel: 020 8644 6307

Fax: 020 8641 8725

Email:

enquiries@glenthorne.sutton.sch.uk

Thursday 25^th of september

It is proposed that the music video will be of 3 minuets duration, filmed at detached property and edited at our Sutton facility.

The music video will be aimed at boys/girls aged between 12/25

The music video will show the artists having a night out. It will consist of them getting ready then going out to a club.

Several locations have been visited and a shortlist has been drawn up:

Suggested locations are:

My house.

Drama room, make it look as though it is a night club.

Classroom.

The Music video will include the following:

a)      Both artist waking up 

b)      Getting ready 

c)      Journey to night club

d)      Finding girl of dreams

e)      Getting in taxi to go home

Structure 

The Music video will be in colour and in PAL 16/9 white screens

The Music video will start with the two artists waking up

Cut to 

The artists getting ready in the mirror (Close Up)

Cut to

The artists picking their outfits (Over the shoulder shot) & (Mid range shot)

Cut to 

Journey to the club (Long shot of car) (Close up of them driving)

Cut to 

Cutting shapes in the club (Pan , Close up, Low angle shot, Mid shot, Long shot)

Cut to 

Finding girl of dreams (Close up)

Budget

                  Planning meeting: 3 meetings at £40 for a day 

              Filming: Hire 3 days £50

                  Editing: 3 days 4 man crew £200 pound a day for each person

                  Subtotal: £2670

Schedule

The production will be produced within the timescale that will be indicated by our shooting and editing schedules. Tech promo will ensure that all location filming is carefully planned to take into account the safety of the crew and the general public and any production contingencies. The finished (name of product) will be available for viewing at an appropriate time in order for any changes to be made before the suggested release date.

Sources of requirements

Equipment will be gained from 

All equipment will be gained from our local media company, ReynoldsMedia that is related to our company and we can hire out different pieces of equipment that we need such as DSLR cameras, Green-screens tripods etc.

Guarantee of Satisfaction

·       Initial discussion on the music video content will take place.

·       Production equipment will be used in a safe operational manner at all times.

·       Attack promo is covered by Public Liability Insurance to the sum of £1,000,000.

·       A copy of all ‘rushes’ will be supplied on request in DVD format.

·       A ‘rough cut’ version of the music video will be supplied for inspection and discussion.

·       A meeting to discuss the final master version will be organised with a focus group of interested parties.

·       The completed music video will be provided on DVD for inspection.

·       The completed music video will not be released until the client is completely satisfied with technical quality and content.

Attack promo

The british board of film classification (BBFC) would classify this music video as a PG. This is because the video will be suitable for all audiences and there are not any thretas, violence or sexual images and so this rating is a fair representation of the music video

attack promo asserts its rights as authors of this treatment in accordance with the Copyright, Designs and Patents act 1988. Any unauthorised copying of this work will result in prosecution.

Location Visit sheet

Location Visit Sheet

Product title: Music Video

Client: Ahem

Director: Nathan West, Anthony Nazareth & Bobby Duffin

Date: 4^th September 2014

Locations

(Anthony’s house)

Access: To get to the location we can walk, or drive as it is within a 10 minute radius from where we are based.

Space: The space we will have will not be very large but it will be big enough for us to shoot the shot we need.

Permissions: We will have to ask Anthonys  household if we are allowed to film in the house.

Lighting: We will have a natural lighting as we have no access to the artificial lighting such as the big par can lights.

Power: We will have lots of power because we have lots of power sockets all around

Health and Safety:  Be careful of tripping on the tripod in small spaces.

 

Positives/negatives about filming here: The positives of working here is that we are able to use it whenever we want, we can also use his family members to help us shoot the video. The negatives to working here are the fact that people may interrupt the filming, and also that space may be a problem in certain shots.

Name and number of location contact: Anna Panayotakis

Map:

Sketch or photo of location:

(Repeat the above for each location)

76 Ash Road

Access: To get to this location we can walk or drive to the location within 10 minutes.

Space: We will be filming outside of the house so we will have plenty of space.

Permissions: Bobby's house and he has said that we can film outside of it.

Lighting: Outdoors so it will be natural lighting.

Power: No plug sockets outside.

Health and Safety: Be careful of moving cars on the road outside.

 

Positives/negatives about filming here: Can get the shot that we need, however we have to place the camera in the road to get the mid shot, despite this the road is not very busy at all.

Map:

Sketch or photo of location:

School Dance studio

Access: It is within the school so we can get to it easily.

Space: Large area in there so therefore we will have enough space to create the shot that we need to.

Permissions: Ask the dance department if we can use the studio to film in.

Lighting: We have a light that fits on the camera to brighten up the shot.

Power: Plug sockets to provide us with power we need.

Health and Safety: Must take shoes off so be careful of slipping over.

 

Positives/negatives about filming here: It is in the school and we can access it easily. It can be unavailable so it is vital to ensure that you check if it is available.

Storyboard for Touch

Rushes log for Music video With Anthony and Nathan

Rushes Log Ant Nathan Bob

Uploading footage

To upload footage you need to insert the sd card in to the back of the mac and import the footage. Once it is on the mac you then need to put in to the software in which we are using, adobe premiere and begin to edit the clips in. Then we save our project in the local student share so we can access it on our designated computer

First Edit of Music Video

We have started creating our rough edit, this is rough as we have not managed to film everything yet and still need to film a few shots before we finally have all of our footage.

So far our rough edit is looking good, it is looking both creative and eye-catching. The rough edit is a good time for us to mess around with our footage and to try new things to see what does and what doesn't look good.

I feel that editing as a pair has been very beneficial for both me and my partner, the reasons being are that we both have creative ideas, therefore, we can share those ideas with each other and put our ideas together to create even better ones. by putting our ideas together and sharing them we can create a really creative and exciting piece.

Another reason being that, we can both look at things differently, and we can both spot mistakes or areas of improvement which maybe the other wouldn't see if they were to be working by themselves.

When we started editing, we realised that we didn't have many different shot types, therefore, we had to go and start filming some more footage where we used different shot types and camera angles.

Filming your rushes

What did you film?

I filmed many shots so far such as the mid range shot of the artist sitting on his sofa, the close up of him in his living room, the shot of him walking towards the camera, the pan shot of him walking in the circle and many other shots.

When did you film?

I first filmed on the 17th October and then the 23rd October. Last time we filmed was on the 4th November filming cutaways.

WWW
So far we have made great progress as we have filmed a lot of different shots in a short amount of time and already got more than 3 locations. Also we have got more our artist wearing 3 different costumes already. The shots we have taken have been mainly successful and have covered a lot of the conventions. Also we have made progress in the editing stage as we have done uploaded all our shots and begun putting them together however we do have more shots which we need to film.

EBI
During some shots the artist comes to close to the camera and the top of his head gets cut off however this can be overcome by just cutting away from the shot at this moment when editing. Also some shots can be shaky at times but this can also be overcome by stabilizing the shot during editing.

What have you learnt so far?
So far i have learnt lots of skills with the camera as well as skills in adobe premier. Also i have learnt to be organised by booking cameras before the date which we are preparing to film on.

Animatic

 This is the animatic of scenes that have been drawn to show a representation of what would be going on, on screen allowing people to have some sort of sight for what it will look like.

What the Vox Pop discovered

The Vox pop discovered that the group of interviewees knew quite a bit about keeping their personal details safe online, such as passwords, bank details, personal information like your address. 

Also it showed that not many people knew about things like cyber bullying, how to avoid things as such and what to do if things like cyber bullying occur. As well as this nobody mentioned about keeping safe from strangers and focused more on the hacking side. However this could be because strangers target a younger age group than the interviewees. I knew this as nobody mentioned any of this information in the interview.

Focus Group Questions

1.) Do you think your safe online and why?

2.) Would you ever speak to a stranger online?

3.) Do you tell people you don’t know your personal details? (For example where you live, your phone number, etc.).

4.) Have you ever been bullied online?

5.) Have you ever been bullied in public?

6.) Would you ever meet up with someone you have never even meet before? (For example planning to meet up with someone you just met on the Internet such as a girl or boy).


7.) What do you know about keeping your password safe, how can you make the password stronger to hack? 

8.) Do you have the same password for every Internet/social networking site?

Vox Pop Questions

What do you know about being safe online ?
Name 3 of your favourite TV channels ?
What Time of day would you watch them?
What platform do you use to watch these ?
Do you see safety online campaigns on this platform and channels?

Blank Questionnaire

Audience Research

This is my questionnaire which will i used to find out more about my audience by asking them a range of questions.

Vox Pop Questionnaire Video

Annotated Lyrics

 

In this song i had annotated the lyrics to see what ideas on the concept the music video would be using this as a guideline,  by the annotations of the lyrics it is saying that everyone wants to make it big and there are some struggles that you mus go threw to be able to get there. When i realized this started to jot down some ideas on what shot types or scenes as well as some camera angles. 

Casting decisions

Casting decisions

Information on the cast and what they will be doing to why they were chosen.

Mickel Monteiro Robb as Kidd X

This the main character who is going to be on the screen constantly, chosen because he is the artist of the song. The club scene, London scene,  mirror in the bathroom and the dark estate scene

Bobby duffin  1 of the 6 extras

Will be apart of the part and one of Kidd X 'crew' and will be seen with him throughout the video such as, in the dark estate scene.

The other 5 extras will appear in various different scenes ( List Here )
1) Dillon Hall
2) Danny Blake
3) Chantelle Miss Chantz
4) Kenny Wayne
5) TBD

Advertising placement

Research in to the best place for advert to be aired and what times the product should be shown.

Competitor Analysis

Shooting schedule

Shooting Schedule

Props,Costumes And Make up list

List of props, costumes, make-up

Props	Costumes	make-up
·      Mobile phone A mobile phone will be needed because it will contain a scene of them taking a selfie.	·      Tracksuit One costume will be a Grey Nike tracksuit to refer to his past of when he was not so rich/big.	·      Girls Any of the girls which feature in the video will have ordinary make up on.
·      Cash A wad of cash will be shown in the video with the artist playing with the money in his hands.	·      Suit and Tie Costumes in one of the scenes contain a suit and tie to symbolize a formal look to interpret his wealth
·	·

Risk assessment

x

Risk Assessment

Proposal for Big ft Kidd X Music video

A Proposal For Music video creation.