Pitching Your Ideas Powerpoint

Music Choices for Idents

The music choice is appropriate and fits with my ident. The rock music I chose for the ident fits well with the theme of the ident and works perfectly with event happening en screen. Due to the direct link between the visual aspects of the ident and the aural aspects of the ident, the audience, will enjoy watching the clip. The ident will appeal to the target audience, however the music choice will enhance this even more. The target audience reflect the personality of the channel and will therefore enjoy the quirky twist to the ident, the pixels. The pixels suit the ident and target audience as they are young and are familiar with technology; this is important as pixels make up the display of computer and tablet screens, the devices the audience will most likely view the ident on.

Mind maps for Idents

Our first idea, a nightclub scene, would've included people dancing in a club or concert scene; it would've then shown the back of people's heads with the letters for THE GRID shaved in their hair.
We decided not to take this idea further as the majority of our target audience would no longer go out to night clubs and raves. 
Also, as the channel plays comedies and youth orientated chat shows, as well as music videos, we didn't feel it would represent the channel overall.

   

Our second idea, the growing tattoo concept, was an exciting idea however extremely difficult to achieve. We wanted different scenes of Sitcoms, chat shows and music videos to grow out of the tattoo however we decided that a tattoo on the upper arm is a stereotypically male expression and so we did not want the channel to seem male orientated; our target audience is males and females between the ages on 18 and 30.

Our third idea, the wind up teeth concept, was not taken further as we did not feel it would represent the channel overall. As the channel shows chat shows, music videos and American sitcoms, we thought having the wind up teeth would represent comedy programs and not the types of programs shown.
Also, as the wind up teeth are a classic joke about false teeth, we decided this was an inaccurate representation of our target audience of 18-30 year old men and women.  

Our fourth idea, the music video themed concept, was carried forward and developed into our final idea. We chose to develop this idea further and create this ident as it was a fun and unusual setting, reflecting our quirky target audience. Not only this however, we used the music video idea to incorporate pixel boxes that show short clips of the programs shown on the channel; this allows the audience to have a sneak peak at all the different

programs displayed on The Grid.
We felt this idea appealed to our target audience well; light rock music was a popular genre of music in the early to mid 1990's, the age in which our target audience were younger and interested in finding their favorite genre of music to listen to. Furthermore, a music video will be familiar to our audience and will therefore catch the attention of the audience and encourage them to watch the programs on the channel.

Developed Main idea

Props and Costume, Shooting Schedule

Story Board Series

 


This ident shows a singer/guitarist playing his instrument and singing through a microphone. This ident will begin with no music and then the music will begin at a low volume and gradually increasing the intensity and volume. As the music becomes stronger, the singer will begin to sing to the song playing. Bubbles will come from the singers mouth representing the noise which will then float up and pop to change into the TV channel name.
The mise en scene of the ident will include a dark setting with a single spotlight above the actor. This is intended to focus the action into one place and replicate a concert setting.
Towards the end of the ident will be a voice over introducing the upcoming programs on the channel.
 

 This ident shows an actor with an electric guitar. As it begins there will be no music,
then the music will begin at a low volume while gradually increasing the intensity and volume. As the music becomes stronger the musician will prepare to play the chords to song that is playing in the background. 
The aesthetics of the ident include a dark setting with a single spotlight above the signer/guitarist. This is intended to maximize intensity and replicate a concert setting.
The font will then appear from the guitar and break off into many pixels, within some pixels will be clips of the chat shows and other TV shows that are played on the channel.

In the end stages of the ident there will be s voice over introducing the next show due to be played on the television channel.

 
This ident shows a drummer preparing to play his instrument . The ident will begin with no music and the music will be played at a low volume, increasing intensity and volume throughout the ident. As the music become stronger, the drummer will begin to play the beat to song that is playing in the background. From one of the strikes on the drum, the pixels from the font will explode into small squares, which in some include clips of TV shows that are on the channel.
The aesthetics of the ident include a dark setting with a single spotlight above the signer/guitarist. This is intended to maximize intensity and replicate a concert setting.
In the end stages of the ident there will be s voice over introducing the next show due to be played on the television channel.

Role Description

THE GRID Font

This is the font that we have choose for our logo that will be presented within our series of idents. The pix-elated look to the font will link in with the composition of the ident. It also will appeal to the young target audience due to the fact that the font has a pixel-elated look to it. The font looks similar to a font that would be seen in a arcade game which is most likely to be played by younger people, therefore it relates to our target audience.

Location Post

Location Post