Updated VIP logo

Updated Pulse logo

Updated Mixx logo

Radio station logos: How are they a family?

To begin with the general shape of my 3 logos look similar so that the audience can recognise the 'OW' logos instantly when looking at one of my radio logos. All logos have the CD with the radio name being inserted to be played. This unique similarity shows they are a family as they consist of the same theme. Also I have used a layer filter of bevel and emboss to give each logo a more of a 3D look to it.

Another way in which we can see that they are a family is the way each station plays music genres which target a similar age group.

For this family of designs I decided to name it "Insert & Play". I choose to name it this as the logos show a CD being inserted into a box, representing a music player. On the CD is the name of the radio station so it is as though the CD is the radio station going in to be played.

• VIP FM- Will have a gold crown on to relate to the 'bling'  of hip hop artist and relate to the target audience as their fashion style may be similar to hip hop artists. Also the logo includes camera flashes to represent the fame and to give the impression of paparazzi taking photos.

• MIXX FM- Has a Vinyl record player dex surrounded by a mix of complimentary bright colours. The bright colours would appeal to the young target audience and relate to the popular chart music that is usually quite upbeat and can be dance music.

• Pulse FM has an electrifying look to it. It creates a lot of energy due to the powerful green against the black background with red glow reflecting off of it. This set of colours can represent the electronic music genre due to this being the genre of music played in Night clubs; the set of colours can recreate a similar look to the stage lights of lazers etc.

File format for Logos

The logo will appear as a letterhead, on the home page of the website, magazine and billboard advertising and a wide variety of merchandise. This means that the the file format must be able to support this. Therefore it would need to be able to change size without becoming pix-elated depending on where the logo will be appearing

This means that it would need to be saved as a Vector based file format. Vector images do retain appearance regardless of size, since the mathematical formulas dictate how the image is rendered. This will allow the logos to look detailed when appearing large up on a billboard, as well as appearing small on a letterhead. 

Pdf file format would be suitable as it can be vector based. This means it can use the mathematical formulas to avoid pix-elation of the logos. Also it is a small file size which makes it easy to share through email and it can be opened in all programs.

Screen grabs for VIP Fm

Screen Grabs for VIP FM 2

Screen Grabs for Mixx Fm

Screen Grabs for PulseFm 1

Screen Grabs for Pulse

Radio Station Logo Designs

Radio Stations

My radio stations

Bobby Duffin

·        Pulse fm

·        V.I.P fm

·        Mixx fm

The Genre of music

·        Pulse fm – Pulse fm will have electronic, including a mixture of house and drum and bass music as they are relatively fast paced. The idea of a pulse insinuates to get the blood pumping. When listening to these genres of music you are likely to be in a lively atmosphere such as a club. The genre of music would get your pulse raised as you dance to the lively upbeat music.

·        V.I.P fm – This station will play Hip Hop music. Hip hop artists mainly sing about their fame and their money. When you see V.I.P you think about rich people and hip hop can relate to this. Also hip hop artist wear a lot of gold which also represents wealth.

·        Mixx fm – Mixx fm will play a mix hence the name mix of Pop, R&B and late night easy listening. This will show a mix of songs in the top charts. Also it will play easy listening music late at night to give it the mellow theme to it, similar to the sound of the name of the radio.

Target audience

For all of my radio stations they will have the same target audience. The target audience will be people aged 14-28

These are considered as young adults and teenagers. From my own research I found out that the genres that I have chose are genres which all aim to appeal to the target audience I have chosen. Also these genres play music which are more upbeat and lively which will appeal to younger people as it relates to their active outgoing lifestyle. Also the lyrics are more rude and informal which appeal to the younger target audience.

Relating to my designs

·        Mixx fm – Bright colourful colours such as blue and pink give it a cool and funky look to represent the young audience

·        Pulse fm – Combination of a live electric green against the dark background give it a powerful look reflecting the bold energetic intense music genre.

·        V.I.P fm – Black and gold gives it a rich feel to it due to the gold against a dark black. However I may use a dark red colour to represent the red carpet as this would show fame

Who would advertise them?

·        Advertised by youth programmes that involve young people such as a football tournament.

·        Advertised on billboards around night life areas

·        Advertised in Pubs and Clubs

·        Advertised by restaurants which is popular with young people such as Nandos

·        Advertised on Public transport and transport stations

·        Advertised in local stores such as Topman,Footasylum etc.

·        Advertised by mobile apps.