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Analysis of group feedback

The feedback they give me was positive as they stated the ad was clear and looked like a professional ad. Also the feedback that they give me about improving the ad was positive as they are how I could make it even better.

• Audience said that the ad was successful at targeting its target audience.
• Audience said my ad fitted the brief.
• Music choice fitted the ad and audience.
• Choice of young actors helped to target audience.
• Use a voiceover to go within the ad to make it even better.

What my focus group discovered

My focus group allowed me to find out what the strengths and weaknesses of my advert were. 

First of all my audience said that they could understand the advert. They explained that they knew that some sort of hacking of accounts was going on and that they could tell this due to the dark lighting used to portray the hacker as it created a suspicious mood. However some of the audience didn't fully understand the ads storyline but still knew it was showing importance of online passwords.

The audience from my focus group said that my advert fitted its brief. The audience claimed that they could tell that my advert was aimed at school aged teenagers due to the use of the location being set in a school for some shots as this was familiar to them, as well as the actors being young helped them to notice who the target audience was. Another factor was the music they said it was youthful. They also said that in general the overall appearance of the ad seemed more appealing to the young rather than the elderly.

The audience also gave me feedback to try and help me improve. They said that the advert would be clearer if their was a voiceover talking about the importance of strong online passwords and what was going on in the advert.