Tv Ident paragraph

Analysing idents

This ident is from Itv2 and is currently being shown on their channel in 2013.

The itv2 ident shows two men in and office to be playing around with a balloon and a fan while working. This ident is an example of all of the design features. 

One of the design features shown in this ident is that it has a level of density of information, for example verbally we here a women talking giving us information about the program which is coming up next on the channel. The ident does this to advertise the program and introduce their audience to their TV show. Another design feature shown in this ident is that its composition is balanced well; an example of this is how the title of "itv2" is presented on the screen. It has the title placed on the left with main action taking place more to the right which balances the composition well. This makes it visually pleasing to the audience, especially how the title appears on the screen. As the women walks past the camera the red title seems to appear from her red dress which is clever.

The ident has a slow tempo to it; for example the ident has no cuts throughout the whole ident and it looks as though slow motion has been used on the action to make it fit with the slow paced soundtrack. All of these elements make it have a slow tempo and the ident does this to appeal to its audience. The slow tempo can relate to the everyday worker target audience as it is though they are giving the message to watch and relax after a days work. Also the design feature, space and time is used in this ident. For example the ident is set in the present day and in a real world work office. Again the channel have done this to appeal to its target audience of young working ordinary people by showing it in the present day and a familiar environment.

Another design feature is too shown in this ident; for example we can tell that the ident is both entertainment and information based. We can tell this as the action taking place of them playing a game with a fan and a balloon is for entertainment but also the information of the next program shows it is to information based. This is to show that they are fun and interesting which itv2 try to be with many entertainment shows but also lifestyle documentaries. Finally we see the interaction of viewers in this ident. For example it is informal as it shows them in a workplace fooling around also the way in which the information is given is almost conversational. The channel does this to relate to their channels personality of being fun and funny and aiming towards their target audience who are young popular cool people who live ordinary lives and need that wacky element of humour.