Music Video conventions list

 Music video conventions

1. Artist will appear in video usually.
2. The song will be the soundtrack to the whole video.
3. Artist usually lip sync to lyrics.
4. Artist will perform throughout the video.
5. Video will have 3 or more locations.
6. Costumes will match locations and change throughout.
7. There will usually be sections of the video that are filmed in a studio.
8. Video will contain a narrative.
9. Video will contain a range of camera movements to create a dynamic look.
10. Close ups for lip sync, mid/long shots for performance and extreme close ups for cutaways.
11. Video may often use high angles to create a vulnerable or sexy look or low angles to create a dominant or powerful look.
12. There will be a wide range of different shot types/angles in each location to allow dynamic and non repetitive editing.
13. The editing will cut to the beat and will be montage editing.
14. Quite often slow motion is used.
15. video based around a concept rather than a story.
16. Eye contact from the artist.

Conventions Music Video List - Homework

1.  The artist appeared in the music video.

2.  The song was the soundtrack to the entire video.

3.  We see the Artist lip sync in this music video.

5.  The video had more than 3 locations

8.  The video contained a narrative of a night out in a gambling location

9.  The video contained a range of different movements to create a dynamic look.

10. Close ups were used on his face for lip sync and mid/long shots for the performance           parts of the video.

11. In the music video we see high angles and low angles. For example a low angle shot of       the women.

12. In this music video there was a wide range of shot types such as close ups, extreme             close ups, mid shots, in different locations to allow dynamic and non repetitive editing.

13. The editing cut to the beat of the song.

14. Slow motion was used a lot of times in 'Money on my mind'

15. The music video also had a concept of gambling.

Music Video Conventions - House Music genre

One convention which is very popular in house music videos are the Costumes worn within the music video by the performers/actors. All of the 5 Videos which I have included are a good example of the costumes used for this genre. All consist off a interesting/UN-ordinary costumes. For example in Martin Garrixs' music video for Animals the performer is dressed with a tiger mask. This convention of these types of costumes may be used to appeal to the audience and reflect the energetic and lively music genre through the use of 'funky' costumes. These costumes make it more interesting and surreal like the music genre of house.


 Another convention found within the house music genre is that all include similar styles of performance by the performers involved within the video. For example In TSUNAMI and all the other videos they all involve a scene where the performers perform some sort of dance when the beat drops.


 Another convention is the shot types. Many of the shot types used in the house music genre videos are close ups and mid shots to show the performers. As well as their being low angle and high angle shots to show the dance moves being performed.


 Many of the videos are use a dark mise en scene. This may 
 due to the time of day which you may listen to house music. House is like a party genre which is played at parties and clubs. These usually take place at night therefore would relate to the dark mise en scene of the music videos.