Music Video Conventions - House Music genre

One convention which is very popular in house music videos are the Costumes worn within the music video by the performers/actors. All of the 5 Videos which I have included are a good example of the costumes used for this genre. All consist off a interesting/UN-ordinary costumes. For example in Martin Garrixs' music video for Animals the performer is dressed with a tiger mask. This convention of these types of costumes may be used to appeal to the audience and reflect the energetic and lively music genre through the use of 'funky' costumes. These costumes make it more interesting and surreal like the music genre of house.


 Another convention found within the house music genre is that all include similar styles of performance by the performers involved within the video. For example In TSUNAMI and all the other videos they all involve a scene where the performers perform some sort of dance when the beat drops.


 Another convention is the shot types. Many of the shot types used in the house music genre videos are close ups and mid shots to show the performers. As well as their being low angle and high angle shots to show the dance moves being performed.


 Many of the videos are use a dark mise en scene. This may 
 due to the time of day which you may listen to house music. House is like a party genre which is played at parties and clubs. These usually take place at night therefore would relate to the dark mise en scene of the music videos.