research into existing products.

This screen grab shows a Video from the Cyber-safety website. The website contains a video that is a short narrative that last just under 20 minutes. Here we can see how they are trying to appeal to their target audience of teenagers by using actors that are teenagers and setting it in a familiar location of a classroom so that the audience can relate to this with self perception as they are often in school can relate to the similar setting.

Again we can see that they are trying to aim the campaign towards teenagers as they show high school students entering the school at the start of the day so that the audience can relate to it.

These two screen grabs show the website which the girl uses to upload the cyber bullying pictures on to which is blogger.com. This website is widely used by high schools so many people will be familiar with it and understand that if you put a picture up on it many people in the school will see it.



The storyline also can help to target the audience as it involves love and relationships between boys and girls which is a very common at this age of a teenager. Also it shows how it can affect people mentally and physically from just posting a photo of somebody online.

 The website offers many different links and subheadings which you can click on to take you to  a new page where you can gain advice and information on what to do if you get caught up in any sort of cyber bullying or if you witness any to report it.

 Here you can see just by hovering over one of the subheadings a whole range of different cyber bullying subjects and the advice you can get if you were a victim of any of them.