How we used our planning documents.

Whilst we were filming we would reflect on our planning documents, we did this to remind ourselves of the original idea and try create the look that we wanted in the planning documents  in real life for the camera. It to allowed us to develop our ideas as we would look at the planning documents and realise we could make it look even better and develop it. Before we started shooting, we drew up all of the different shot types and ideas on a storyboard. When filming this storyboards was very useful as we would know what different shot types we needed such as a high angle, long shot or close up etc. 

The image above shows us in process of using our planning documents whilst editing our video in adobe premiere. The document we are looking at in this particular photograph is the rushes log is a table made up of information of the footage that we created. In this table there is the following information:

• Shot type
• Description of footage
• Duration of footage
• Evaluation of footage, whether it was good or poor pieces of footage.

This helped us to document all of our clips that we had filmed and keep a record of all of the clips. The log helped us to note the good clips and the bad clips and was useful as we then knew which shots needed reshooting. For example we had done a whole scene at a location and then we uploaded it, it was out of focus. The rushes log was the first place we went to and made a note of this problem and was then able to know the shots that were no good. 

GROUP CHANGE

During the process of creating the music video within unit 29 and unit , I had a group change due to an issue with my partner that I was working with, as he left the school mid way through the project. Due to this, I had to change groups. I joined Nathan West and Anthony Nazareth's group, to begin work on their project. This is the reason why my documents are a mix between me working on the music video called 'Big' and then I move and start to write up documents on the current project 'Touch'.

Casting decisions

I will be creating a social message advertisement which will target the concept of staying safe online. My target audience are school aged teenagers so I have chosen actors at this age to target the audience.

In my advertisement my cast will consist of 2-3 actors and some extras. The 2 main actors will be Anthony Nazareth and Nathan west. I have choose these too as they are both energetic and willing to perform. Therefore I know they will play the role very well and will not make it look dull and boring. The role which Anthony Nazareth will play is the Bad guy who is trying to steal the password off of the girl. Nathan will play the girl and will be wearing a wig to represent this and give the advert a more comical look. If they are ever unable to perform I have back up actors in Gary Abisogun to play the girl and Mysellf to play the bad guy.

Risk assessment

Risk Assesment for Advert

Location Visit

Location Visit Advertisement

Shooting Schedule Advert

Animatic for Advertisement

Treatment for advertisement

Treatment for Ms Mitchell

Props and costumes for advert

Props Costumes Animatic

Advertising Budget

To create my advertisement I need to plan ahead. Firstly I need to work out the budget required to create my advertisement to a professional standard.

I will be researching the cost of the following items as I will need all of this equipment to make my advertisement. 

• Camera & Tripod hire
• Location hire
• Talent / Crew hire
• Editing software etc hire

I began my research by looking in to popular brands of DSLR cameras and was highly recommended to use Canon And Nikon as these are reliable and perform at a high quality.

The cameras differed in prices and from looking at the prices above i found out that the Canon cameras could come at a cheaper price compared to the more expensive Nikon cameras. From reading about the cameras I decided that the 2 best options would be either the Nikon D5200 or the Canon EOS 650D as these were both quality at producing high definition movies so they would be ideal to make an advertisement with. When deciding on the one to choose it come down to which one was the most cost effective to hire out for the day. If i was to use the Nikon D5200 then it would cost me £40 plus a £162 deposit resulting in a total of £202. On the other hand the Canon EOS 650D would cost me £25 for the day and a deposit of £110 costing overall £135 , therefore i have chosen to hire this camera  because it is a high quality camera that produces what I need at a cheaper cost saving me £67 from the Nikon camera. This will cost me £135 to hire this camera for the day which will be enough time to film my advertisement. Also i will be able to get back my deposit once i have finished so it will be costing me £25.

     For my advert I will need a Tripod to help to stabilize my shoots when shooting my advertisement. I will look 
     for the cheapest alternative with quality though.

Here i have found a list of tripods that i will be able to use with my camera ands i have chosen to hire the Manfrotto pro tripod as it is relatively cheap and provides smooth tilts and extra safety equipment to prevent possible injuries which i think is a reasonable solution.

For my location i have managed to find some prices of a local high school. I will need a high school as i need the setting of a school classroom for the girl to be on the computer setting her password.

I will need to use the Classroom and will do it in the additional hours so there are no interruptions and will need it for the day so this will cost me £34.50

Well-known presenters (currently appearing in television programmes) often charge £3,000 or more per filming day for corporate work. Other presenters and actors normally charge £150 - £600 per day and non-featured extras about £90 per day.
Actors do not usually charge for a casting session if it is held in a central location (e.g. London) Voice artists charge about £250 for a 60-minute session and a suitable sound studio will cost about £150 per hour.

Blaine is an actor that i have found who is perfect for the role of the stealer in my advertisement as he is big built and around the right age and looks the part.  He charges £250 for the day which is relatively cheap compared to some others.

Melissa is the other actor which looks the part to play the teenage girl. Mellisa charges £270 for the day. 

Finally i will need to buy some software so that i can edit my work.  I will be using Adobe Premiere Pro for the software, in order to use this I will need to pay a monthly fee to Adobe Creative Cloud. The monthly plan that includes the software that I need will cost me, £17.15 for the month.

Overall the advertisement will cost me £579.50 + deposits of £110 

£689.50

Client feedback

Our client viewed the first draft of the music video that we have created and gave us some feedback on how to improve our project and make it even better and more professional.

-  Put the bits of MC Moses and Jonah clowning around and dancing towards the end so people take   the music video much more serious to begin with, as people may not understand the personalities of the artists so therefore let the audience become more familiar with the artists by using the serious parts at the beginning and then the funny parts at the end.

- The pace and quickness of the editing must be corresponding with the tempo of the song such as quicker cuts when the song is at a fast tempo and slower cuts when the song is playing at a slow tempo.

- Edit all the green screen shots, be consistent and creative to make sure the colour's and animations are not random and fit into the video and song.

-  Use the warp stabilizer effect on the all the shots that are shaking and are not stable for example the first shots of MC Moses and Jonah getting out of bed.

-  Have a variety of different shots in the music video not only the cutting of the green-screen to green-screen shots such as more cutaway scenes.

This feedback will help me to create a much more up to standards piece of work to met our companies professional standards.

Photographs of our filming

These pictures show the process of us filming and using our planning documents to film. We used the planning documents so we could create our initial idea. The planning documents made the process of filming a lot easier as we knew what we were to film and the type of shots we were going to use.