Advertising Budget

To create my advertisement I need to plan ahead. Firstly I need to work out the budget required to create my advertisement to a professional standard.

I will be researching the cost of the following items as I will need all of this equipment to make my advertisement. 

• Camera & Tripod hire
• Location hire
• Talent / Crew hire
• Editing software etc hire

I began my research by looking in to popular brands of DSLR cameras and was highly recommended to use Canon And Nikon as these are reliable and perform at a high quality.

The cameras differed in prices and from looking at the prices above i found out that the Canon cameras could come at a cheaper price compared to the more expensive Nikon cameras. From reading about the cameras I decided that the 2 best options would be either the Nikon D5200 or the Canon EOS 650D as these were both quality at producing high definition movies so they would be ideal to make an advertisement with. When deciding on the one to choose it come down to which one was the most cost effective to hire out for the day. If i was to use the Nikon D5200 then it would cost me £40 plus a £162 deposit resulting in a total of £202. On the other hand the Canon EOS 650D would cost me £25 for the day and a deposit of £110 costing overall £135 , therefore i have chosen to hire this camera  because it is a high quality camera that produces what I need at a cheaper cost saving me £67 from the Nikon camera. This will cost me £135 to hire this camera for the day which will be enough time to film my advertisement. Also i will be able to get back my deposit once i have finished so it will be costing me £25.

     For my advert I will need a Tripod to help to stabilize my shoots when shooting my advertisement. I will look 
     for the cheapest alternative with quality though.

Here i have found a list of tripods that i will be able to use with my camera ands i have chosen to hire the Manfrotto pro tripod as it is relatively cheap and provides smooth tilts and extra safety equipment to prevent possible injuries which i think is a reasonable solution.

For my location i have managed to find some prices of a local high school. I will need a high school as i need the setting of a school classroom for the girl to be on the computer setting her password.

I will need to use the Classroom and will do it in the additional hours so there are no interruptions and will need it for the day so this will cost me £34.50

Well-known presenters (currently appearing in television programmes) often charge £3,000 or more per filming day for corporate work. Other presenters and actors normally charge £150 - £600 per day and non-featured extras about £90 per day.
Actors do not usually charge for a casting session if it is held in a central location (e.g. London) Voice artists charge about £250 for a 60-minute session and a suitable sound studio will cost about £150 per hour.

Blaine is an actor that i have found who is perfect for the role of the stealer in my advertisement as he is big built and around the right age and looks the part.  He charges £250 for the day which is relatively cheap compared to some others.

Melissa is the other actor which looks the part to play the teenage girl. Mellisa charges £270 for the day. 

Finally i will need to buy some software so that i can edit my work.  I will be using Adobe Premiere Pro for the software, in order to use this I will need to pay a monthly fee to Adobe Creative Cloud. The monthly plan that includes the software that I need will cost me, £17.15 for the month.

Overall the advertisement will cost me £579.50 + deposits of £110 

£689.50