Tuesday, 27 January 2015
Thursday, 22 January 2015
Thursday, 8 January 2015
Advertising Budget
To create my advertisement I need to plan ahead. Firstly I need to work out the budget required to create my advertisement to a professional standard.
I will be researching the cost of the following items as I will need all of this equipment to make my advertisement.
Well-known presenters (currently appearing in television programmes) often charge £3,000 or more per filming day for corporate work. Other presenters and actors normally charge £150 - £600 per day and non-featured extras about £90 per day.
Actors do not usually charge for a casting session if it is held in a central location (e.g. London) Voice artists charge about £250 for a 60-minute session and a suitable sound studio will cost about £150 per hour.
Blaine is an actor that i have found who is perfect for the role of the stealer in my advertisement as he is big built and around the right age and looks the part. He charges £250 for the day which is relatively cheap compared to some others.
Melissa is the other actor which looks the part to play the teenage girl. Mellisa charges £270 for the day.
Finally i will need to buy some software so that i can edit my work. I will be using Adobe Premiere Pro for the software, in order to use this I will need to pay a monthly fee to Adobe Creative Cloud. The monthly plan that includes the software that I need will cost me, £17.15 for the month.
I will be researching the cost of the following items as I will need all of this equipment to make my advertisement.
- Camera & Tripod hire
- Location hire
- Talent / Crew hire
- Editing software etc hire
- I began my research by looking in to popular brands of DSLR cameras and was highly recommended to use Canon And Nikon as these are reliable and perform at a high quality.
- The cameras differed in prices and from looking at the prices above i found out that the Canon cameras could come at a cheaper price compared to the more expensive Nikon cameras. From reading about the cameras I decided that the 2 best options would be either the Nikon D5200 or the Canon EOS 650D
as these were both quality at producing high definition movies so they would be ideal to make an advertisement with. When deciding on the one to choose it come down to which one was the most cost effective to hire out for the day. If i was to use the Nikon D5200 then it would cost me £40 plus a £162 deposit resulting in a total of £202. On the other hand the Canon EOS 650D would cost me £25 for the day and a deposit of £110 costing overall £135 , therefore i have chosen to hire this camera
because it is a high quality camera that produces what I need at a cheaper cost saving me £67 from the Nikon camera. This will cost me £135 to hire this camera for the day which will be enough time to film my advertisement. Also i will be able to get back my deposit once i have finished so it will be costing me £25.
For my advert I will need a Tripod to help to stabilize my shoots when shooting my advertisement. I will look
for the cheapest alternative with quality though.
for the cheapest alternative with quality though.
- Here
i have found a list of tripods that i will be able to use with my
camera ands i have chosen to hire the Manfrotto pro tripod as it is relatively cheap and provides smooth tilts and extra safety equipment to prevent possible injuries which i think is a reasonable solution.
- For
my location i have managed to find some prices of a local high school. I will need a high school as i need the setting of a school classroom for the girl to be on the computer setting her password.
I will need to use the Classroom and will do it in the additional hours so there are no interruptions and will need it for the day so this will cost me £34.50
Well-known presenters (currently appearing in television programmes) often charge £3,000 or more per filming day for corporate work. Other presenters and actors normally charge £150 - £600 per day and non-featured extras about £90 per day.
Actors do not usually charge for a casting session if it is held in a central location (e.g. London) Voice artists charge about £250 for a 60-minute session and a suitable sound studio will cost about £150 per hour.
Melissa is the other actor which looks the part to play the teenage girl. Mellisa charges £270 for the day.
Finally i will need to buy some software so that i can edit my work. I will be using Adobe Premiere Pro for the software, in order to use this I will need to pay a monthly fee to Adobe Creative Cloud. The monthly plan that includes the software that I need will cost me, £17.15 for the month.
Overall the advertisement will cost me £579.50 + deposits of £110
£689.50
Client feedback
Our client viewed the first draft of the music video that we have created and gave us some feedback on how to improve our project and make it even better and more professional.
- Put the bits of MC Moses and Jonah clowning around and dancing towards the end so people take the music video much more serious to begin with, as people may not understand the personalities of the artists so therefore let the audience become more familiar with the artists by using the serious parts at the beginning and then the funny parts at the end.
- The pace and quickness of the editing must be corresponding with the tempo of the song such as quicker cuts when the song is at a fast tempo and slower cuts when the song is playing at a slow tempo.
- Edit all the green screen shots, be consistent and creative to make sure the colour's and animations are not random and fit into the video and song.
- Use the warp stabilizer effect on the all the shots that are shaking and are not stable for example the first shots of MC Moses and Jonah getting out of bed.
- Have a variety of different shots in the music video not only the cutting of the green-screen to green-screen shots such as more cutaway scenes.
This feedback will help me to create a much more up to standards piece of work to met our companies professional standards.
- Put the bits of MC Moses and Jonah clowning around and dancing towards the end so people take the music video much more serious to begin with, as people may not understand the personalities of the artists so therefore let the audience become more familiar with the artists by using the serious parts at the beginning and then the funny parts at the end.
- The pace and quickness of the editing must be corresponding with the tempo of the song such as quicker cuts when the song is at a fast tempo and slower cuts when the song is playing at a slow tempo.
- Edit all the green screen shots, be consistent and creative to make sure the colour's and animations are not random and fit into the video and song.
- Use the warp stabilizer effect on the all the shots that are shaking and are not stable for example the first shots of MC Moses and Jonah getting out of bed.
- Have a variety of different shots in the music video not only the cutting of the green-screen to green-screen shots such as more cutaway scenes.
This feedback will help me to create a much more up to standards piece of work to met our companies professional standards.
Photographs of our filming
These pictures show the process of us filming and using our planning documents to film. We used the planning documents so we could create our initial idea. The planning documents
made the process of filming a lot easier as we knew what we were to film and the
type of shots we were going to use.
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