Role Description

Screen Grabs for Mixx Fm

THE GRID Font

This is the font that we have choose for our logo that will be presented within our series of idents. The pix-elated look to the font will link in with the composition of the ident. It also will appeal to the young target audience due to the fact that the font has a pixel-elated look to it. The font looks similar to a font that would be seen in a arcade game which is most likely to be played by younger people, therefore it relates to our target audience.

Location Post

Location Post

Screen Grabs for PulseFm 1

Screen Grabs for Pulse

Radio Station Logo Designs

Photoshop Test 1 Part 1

The first attempt of the test I failed due to a minor mistake, however on my retake I completed the test.

 

Radio Stations

My radio stations

Bobby Duffin

·        Pulse fm

·        V.I.P fm

·        Mixx fm

The Genre of music

·        Pulse fm – Pulse fm will have electronic, including a mixture of house and drum and bass music as they are relatively fast paced. The idea of a pulse insinuates to get the blood pumping. When listening to these genres of music you are likely to be in a lively atmosphere such as a club. The genre of music would get your pulse raised as you dance to the lively upbeat music.

·        V.I.P fm – This station will play Hip Hop music. Hip hop artists mainly sing about their fame and their money. When you see V.I.P you think about rich people and hip hop can relate to this. Also hip hop artist wear a lot of gold which also represents wealth.

·        Mixx fm – Mixx fm will play a mix hence the name mix of Pop, R&B and late night easy listening. This will show a mix of songs in the top charts. Also it will play easy listening music late at night to give it the mellow theme to it, similar to the sound of the name of the radio.

Target audience

For all of my radio stations they will have the same target audience. The target audience will be people aged 14-28

These are considered as young adults and teenagers. From my own research I found out that the genres that I have chose are genres which all aim to appeal to the target audience I have chosen. Also these genres play music which are more upbeat and lively which will appeal to younger people as it relates to their active outgoing lifestyle. Also the lyrics are more rude and informal which appeal to the younger target audience.

Relating to my designs

·        Mixx fm – Bright colourful colours such as blue and pink give it a cool and funky look to represent the young audience

·        Pulse fm – Combination of a live electric green against the dark background give it a powerful look reflecting the bold energetic intense music genre.

·        V.I.P fm – Black and gold gives it a rich feel to it due to the gold against a dark black. However I may use a dark red colour to represent the red carpet as this would show fame

Who would advertise them?

·        Advertised by youth programmes that involve young people such as a football tournament.

·        Advertised on billboards around night life areas

·        Advertised in Pubs and Clubs

·        Advertised by restaurants which is popular with young people such as Nandos

·        Advertised on Public transport and transport stations

·        Advertised in local stores such as Topman,Footasylum etc.

·        Advertised by mobile apps.

Draft 3 Successful and Unsuccessful Idents

Idents are small advertisements that market a channel. They have both opportunities and limitations. Some opportunities idents have are to create a corporate identity and a tone for the channel which can offer an insight of the channels personality to the audience. It also has other opportunities such as them being easily able to display text based information, allows you to brand the channel and appeal to their target audience through the ident. Also the ident encourages brand loyalty.

However the idents have some limitations that must be thought about when designing. Idents have limitations such as the typography, which is the font used; it has to be effective and easy to read. The resolution is also limited as the quality has to be a high quality for the wide range of TV's that it may be watched on across the country. The colour is another limitation, as well as the idents aspect ratio. 

These opportunities and limitations mean that some idents can be successful or unsuccessful. One example of this is UKTV's Gold's idents from 2004 and 2012. The ident from 2004 is an example of an unsuccessful ident. The ident is very boring due to the fact that it is a visual image of a sink and water running which lacks any bright effective colour. From this, it is very difficult for the audience to understand what the channels identity or personality is like or may consider the channel to be boring from the way this ident is presented. Therefore the ident lacks its interaction with its viewers because of the lack of communication with the viewers. We see and hear no information on things such as programming. The advert is neither entertainment nor information based so we learn little about the channel and is not effective which makes it unsuccessful as it has a low level of density of information. The boring image of a sink running gives us no real indication to who the target audience is. The slow tempo also makes it unappealing as there is nothing to attract the viewer and the slow tempo gives a mundane feeling to the ident. Furthermore the unbalanced composition of the ident adds to making it unsuccessful, for example the logo of the channel is shown to the left of the screen leaving a lot of space on the screen. This makes the logo seem less important compared to if it was placed in the centre as it would be the centre of attention. Furthermore the logos typography is ineffective as the font they have chosen is small, whereas if it was large it would be eye-catching. The target audience likely to be aimed at are mid aged people from 30-50 as the washing up may be a daily part of their lives in their household.

The 2012 ident from UKTV Gold is much more successful due to many factors. Instantly the ident interacts with the viewers as it communicates the message that the identity of the channel is to host comedy programs due to the quote featured in the ident numerous amount of times saying "stick something funny on", the typography is bold and appealing due to the numerous amount of times it appears. The ident does not lack colour as it shows lots of bright colours making it visually entertaining. Also the soundtrack adds a faster tempo to it and it sounds funny which adds to the channels personality. Also the ident is much more successful as it gives a high level of density of information as it gives us details on the channels programming. The composition is balanced as we are shown the logo at the end of the ident, this works very well as the logo appears from an explosion and the last thing to stay in the audience’s mind will be the logo. This ident is much more successful as it gives the audience a much better insight into the channels personality and appeals to its target audience.The ident appeals to a target audience of older people from 30-50 which may be due to the lack of entertainment and more information as this would more likely to relate to this age group of target audience.

Another example of successful and unsuccessful idents can be seen in the Channel 4's ident from 2002 and the ident from 2009. First of all the ident from 2002 is unsuccessful as it consists of water rippling from one side of the screen to another which again makes it lacks entertainment for the viewer. The ident also consists of two colours just blue and white which doesn't make the ident appealing. The resolution also limits the ident as the picture on the screen is not as clear and crisp as the 2009 ident. The composition of the ident is unbalanced as we see the logo to the right of the screen. Also the logo is blurred slightly from the rippling water over the top which makes the typography difficult to read as the text is not displayed very well such as the website link. Also the narrow amount of action shown in the ident gives no insight into channel 4's channel identity and personality. The ident doesn't appeal to its target audience of 16-34 year old due to the mundane feeling expressed from the design features of the ident resulting in a simple looking ident with no purpose.

The ident from 2009 is a successful ident. The ident shows a first person view of a ride on a roller coaster. This shows that the ident is entertaining and interacts with viewers as it gives information to its audience about the upcoming program. Also we can determine the channel's target audience as a roller coaster can represent young and exciting, lively people and can suggest that channel 4's personality is amusing and full of adventure represented by the roller coaster ride. The channel 4 logo is also displayed in an adventurous way by using the surrounding objects to create the "4" logo which allows the ident to brand the channel. This ident does appeal to the target audience in the age bracket of 16-34 due to the location of the ident being shown on a ride.

Another example of successful and unsuccessful idents is idents from Challenge, one featuring in 2013 and the other showing on the channel in 2011. The ident from 2013 is a lot more successful than the ident from Challenge in 2011. This is because the 2013 ident interacts with the viewers very well and represents Challenge as a channel. First of all the ident is well composed as it features a large clear font presenting the channel name towards the end of the ident to leave the idea of the channel in the viewer’s head. The density of information is high in this ident telling as that "Total Wipeout" will be featuring on the channel. Also the information is portrayed through the action on the screen, as one of the animated characters bounces along the pillows in the background which relates to the information being given on 'Total wipeout' as they represent the red balls from the TV program. It also appeals to the target audience well and represents the brands identity and personality; For example the animated people show that its target audience is a mass audience as it doesn't feature any humans of a certain type. Also the audience can relate to the 3 animated characters as they show facial features similar to the audiences when watching shows on Challenge and this will appeal to the audience as they could relate to this when they watch the game shows shown on the challenge channel. Also Challenge is full of entertaining game shows such as Takeshi's castle, Catch phrase, Total wipeout etc. this element of fun in their channels personality can be conveyed by the colour of the animation and the informal interaction.

However the ident from 2011 is not so successful. The ident struggles to show the channels identity and doesn't show that it appeals to a target audience. The ident is very simple as it shows just a tree in a field with a balloon floating by, which later explodes into the challenge ident which is nice for this ident. Despite this, the simple image of a tree does not tend to appeal to the fun loving target audience challenge would usually appeal to. Also the fact that Challenge hosts an array of exciting, joyful TV programs and that this ident has so little entertainment shows how this ident struggles to represent brand loyalty and the identity of the channel. Also the colours do not look so crisp and striking in this ident, for example the sky is a very pal blue. Usually the colours of an ident will be very strong which makes the ident look better as it looks cleaner and more interesting, where as the colours her look very dull and lack high definition colour.

For an ident to be successful it must create a feeling that will relate to the channel and the ident must use design features in certain ways to create a successful ident depending on who their target audience are and by using these design features successfully to relate to channels personality and identity. The ident should also interact with the viewers not just visually but verbally to such as giving them information about programming as this introduces the audience and usually the narrator will add a comment such as a joke if the channel is about to show a comical program, which would interact with the viewer as they would understand as they watch that program. The ident also needs to have strong, crisp colours which look better and give the ident a cleaner and more attractive look to it which is much more appealing than a boring ident with dull colours.

Draft 3 Design Features

An ident is a short advert style sequence, which is advertises a channel. The ident is based on the channel and will represent the channels personality. It will also differ depending on who their target audience are. The idea of the ident is to brand and market the channel to the viewers. To brand their channel they represent it through the use of visual image such as a channel logo. To market the channel they promote the channels service to the viewers for the purpose of selling it as a service to the viewers.

ITV2 Ident

This ident is from ITV2 and is currently being shown on their channel in 2013.This ITV2 ident shows two men in an office to be playing around with a balloon and a fan while working. This ident is an example of all of the design features.

One of the design features shown in this ident is that it has a medium level of density of information, for example we hear a woman talking giving us information about the program which is coming up next on the channel. The ident does this to advertise the program and introduce their audience to their TV show. However this is the only information we receive and there are no subtitles to give us any visual information.

Another design feature shown in this ident is that its composition is balanced well; an example of this is how the title of "itv2" is presented on the screen. It has the title placed on the left with the main action taking place more to the right which balances the composition well. This makes it visually pleasing to the audience, especially how the title appears on the screen. As the women walk past the camera the large red title seems to appear from her dress, which is clever and it also leaves the image of the logo in the audience's mind.

The ident has a slow tempo to it; for example the ident has no cuts throughout the whole ident and it looks as though slow motion has been used for the action to make it fit with the slow paced soundtrack. All of these elements work together to create a slow tempo and the ident does this to appeal to its audience. The slow tempo can relate to the target audience which is the ordinary everyday working citizen as it is though they are giving the message to watch and relax after a days work. 

Also the design feature, space and time is used in this ident. For example the ident is set in the present day and in a real world work office. Again the channel has done this to appeal to its target audience of young working ordinary people by showing it in the present day and a familiar environment similar to one that the audience may work in.

Another design feature is too shown in this ident; for example we can tell that the ident is both entertainment and information based. We can tell this as the action taking place of them playing a game with a fan and a balloon is for entertainment but also the information on the next program, shows it may be information based too. This is to show that they are fun and interesting which itv2 try to be with many entertainment shows but also lifestyle documentaries.

Finally we see the interaction of viewers in this ident. For example, the communication is informal as it shows them in a workplace fooling around, also the way in which the information is given is almost conversational. The channel does this to relate to their channels personality of being fun and funny and aiming towards their target audience who can be detected as young popular cool people who live ordinary lives and need that wacky element of humor. We can tell that this is the target audience from this ident as the way it interacts with the viewers suggests that its for the young and popular people from the informal communication and the idea that the actors are young people acting 'cool' while in a formal environment.

BBC One Hippos 

This ident has a relatively high level of density of information, for instance we hear a spokesperson give us information about the 2 upcoming TV programs on the channel so verbally the information is high. However visually there is no information except for the channel's logo.

The composition of the ident is balanced well. It has the logo set out in the center of the screen with the visual image of hippos swimming in a circle around the BBC logo. The circle of the hippos around the logo represents the world and how the BBC tries to target a wide range of audience to show that they are aiming at a mass audience;the circle is a common feature in the composition of BBC idents and this is because the world is round and it tries to use this as BBC try to appeal to a range of people young and old of all cultural backgrounds. Also the low angle of the hippos swimming is shown from underwater which balances it out well and suggests that the BBC can show you something from a different perspective.

The tempo of the BBC one ident is slow paced. The things which contribute to making the ident slow tempo is the Slow paced image of the hippos swimming and that there is only one cut throughout the ident which is a slow cut. Also the man narrating is speaking with a slow pace. The slow tempo shows that they are aiming towards a older, professional target audience.

The space and time is another feature of this ident. We can see that the ident is set in the real world as it involves a real landscape and real hippos, which may have been edited to look like they are swimming in a circle. We assume that the ident is in the present day as there are no indications whether it is in the past or future. Shows they are branding their channel to be more serious and mature as it is no fantasy type set. 

The design feature of information v entertainment led is shown in this ident. This means whether the ident is aiming to be entertaining to the viewers or if it is trying to convey information to the audience. This ident is information led as it is not entertaining as it has slow tempo and mundane atmosphere to it, however it does give us information about the channels programming. BBC have done this to appeal to their target audience and represent the channels personality. The fact that it is information based can show that the BBC show real life factual programs that serve a purpose to an individuals knowledge.

The idents interaction with the viewers in this ident is formal despite it being slightly conversational. However, the manner in which he gives the information is appropriate and not making any jokes, unlike the narrators from channels such as comedy central. This again could relate to its aim to target older mature viewers.

Sky Sports 3

The level of density of information for the sky sports 3 ident is low, for instance visually we see no information apart from the channel logo. Also verbally all we hear the narrator say is "You're watching Sky Sports". This does not give us much information as the viewer would most likely know that he is watching that channel. This could be due to the identity of the channel, information is not necessary as it shows professional football matches and other sport games which are for entertainment.

The composition of the ident is slightly unbalanced as it involves a range of clips of different football matches of players celebrating. However the way in which the Sky sports logo on the screen balances it out slightly as it is as though the visual image builds up to the relevance of the logo; for example the way Drogba breaks through the glass like image which the logo appears from.The way in which the player breaks through the glass may make the audience feel embraced by the action and astonished; this is done to appeal to the target audience as it is a similar feeling which you would get when watching one of Sky sports' fierce, energetic sport matches.

The tempo of the ident is relatively fast as the visual image changes regularly and the soundtrack are quite upbeat. This is likely to represent the channel's identity of being a sports channel as sports would likely to be related to a high tempo as sports are physically demanding on the body. Also, the high tempo is used to interact with their target audience with sporty people as they would live an upbeat style of life.

The space and time of the ident are shown to be relatively recent as the ident is from 2009 and is situated in the real world as it consists of clips of real life moments of football matches. Again this would be to brand their channel and show that their channel is lively and real by showing this space and time as they are likely to show live sport matches and sport documentaries on real world people.

The ident is mainly entertainment based as it shows many different players scoring and celebrating to show the audience the happiness they can get from watching the channel if their team is on it as it shows a variety of different teams in the clip trying to appeal to a range of viewers. Idents from this channel are often entertainment based due to it showing sport which is a form of entertainment, so therefore it represents the channels personality.

Its interaction with the viewers is informal as the images shown are players celebrating and some going wild due to their happiness however this is appropriate to the channel as sports can be competitive and this relates to the identity of the channel. The fast tempo and quick soundtrack interact with viewer as it again creates a lively, sporting atmosphere to ident and represent sky sports' theme of sport in which the audience will be looking for.

E4 ident

This ident has a low level of density of information as we see or hear no information given. This may be due to its target audience of younger adults and teens as they are more likely to ignore the information given. This is similar to other E4 idents, such as, the hotel room ident which also has a low level of density of information due to the its young target audience.

The composition of the ident is unbalanced as there are lots of strange and random things going on within the living room which would not naturally be occurring there, for example the sheep in the room. It is unbalanced as it looks messy and the E4 symbol also looks out of place. This would be to brand its channel to the younger generation to relate to the lively personalities of younger people and how messy the room is can be related to teenagers too. Also the fact that things are coming to life such as mundane objects can appeal to the 'lively' younger generation.

The tempo of the ident is slow as the camera pans from one side of the Living room to the other. Also the cuts are slow and the soundtrack is not fast either. They may have done this to show the personality of the channel and create a sense of originality by using the slow tempo as you can see the strange things going on and the soundtrack sounds wacky which too would represent the personality of the channel.

The location of this ident starts off in a normal looking living room until it converts into a fantasy type world as the room comes to life. This represents their eccentric personality as they are different and random. This can relate to the target audience and the channel programs as many have a sense of humour which is wacky and eccentric which can be seen through the use of the conversion of the ordinary living room into the fantasy one.

The ident is entertaining as everything is a visual image of the room coming to life which looks very surreal to the viewers and can intrigue them. There is no information portrayed to the viewers in this ident.

Its interaction with the viewers is informal as it is showing the channel's identity as many programs are informal with more mature sense of humour such as the "The Inbetweeners" which is informal. The interaction with viewers is strong in this ident as we can determine the quirky, young target audience easily from the ident from each design feature which means the ident appeals to the target audience very well.