Radio Stations

My radio stations

Bobby Duffin

·        Pulse fm

·        V.I.P fm

·        Mixx fm

The Genre of music

·        Pulse fm – Pulse fm will have electronic, including a mixture of house and drum and bass music as they are relatively fast paced. The idea of a pulse insinuates to get the blood pumping. When listening to these genres of music you are likely to be in a lively atmosphere such as a club. The genre of music would get your pulse raised as you dance to the lively upbeat music.

·        V.I.P fm – This station will play Hip Hop music. Hip hop artists mainly sing about their fame and their money. When you see V.I.P you think about rich people and hip hop can relate to this. Also hip hop artist wear a lot of gold which also represents wealth.

·        Mixx fm – Mixx fm will play a mix hence the name mix of Pop, R&B and late night easy listening. This will show a mix of songs in the top charts. Also it will play easy listening music late at night to give it the mellow theme to it, similar to the sound of the name of the radio.

Target audience

For all of my radio stations they will have the same target audience. The target audience will be people aged 14-28

These are considered as young adults and teenagers. From my own research I found out that the genres that I have chose are genres which all aim to appeal to the target audience I have chosen. Also these genres play music which are more upbeat and lively which will appeal to younger people as it relates to their active outgoing lifestyle. Also the lyrics are more rude and informal which appeal to the younger target audience.

Relating to my designs

·        Mixx fm – Bright colourful colours such as blue and pink give it a cool and funky look to represent the young audience

·        Pulse fm – Combination of a live electric green against the dark background give it a powerful look reflecting the bold energetic intense music genre.

·        V.I.P fm – Black and gold gives it a rich feel to it due to the gold against a dark black. However I may use a dark red colour to represent the red carpet as this would show fame

Who would advertise them?

·        Advertised by youth programmes that involve young people such as a football tournament.

·        Advertised on billboards around night life areas

·        Advertised in Pubs and Clubs

·        Advertised by restaurants which is popular with young people such as Nandos

·        Advertised on Public transport and transport stations

·        Advertised in local stores such as Topman,Footasylum etc.

·        Advertised by mobile apps.