Mind maps for Idents

Our first idea, a nightclub scene, would've included people dancing in a club or concert scene; it would've then shown the back of people's heads with the letters for THE GRID shaved in their hair.
We decided not to take this idea further as the majority of our target audience would no longer go out to night clubs and raves. 
Also, as the channel plays comedies and youth orientated chat shows, as well as music videos, we didn't feel it would represent the channel overall.

   

Our second idea, the growing tattoo concept, was an exciting idea however extremely difficult to achieve. We wanted different scenes of Sitcoms, chat shows and music videos to grow out of the tattoo however we decided that a tattoo on the upper arm is a stereotypically male expression and so we did not want the channel to seem male orientated; our target audience is males and females between the ages on 18 and 30.

Our third idea, the wind up teeth concept, was not taken further as we did not feel it would represent the channel overall. As the channel shows chat shows, music videos and American sitcoms, we thought having the wind up teeth would represent comedy programs and not the types of programs shown.
Also, as the wind up teeth are a classic joke about false teeth, we decided this was an inaccurate representation of our target audience of 18-30 year old men and women.  

Our fourth idea, the music video themed concept, was carried forward and developed into our final idea. We chose to develop this idea further and create this ident as it was a fun and unusual setting, reflecting our quirky target audience. Not only this however, we used the music video idea to incorporate pixel boxes that show short clips of the programs shown on the channel; this allows the audience to have a sneak peak at all the different

programs displayed on The Grid.
We felt this idea appealed to our target audience well; light rock music was a popular genre of music in the early to mid 1990's, the age in which our target audience were younger and interested in finding their favorite genre of music to listen to. Furthermore, a music video will be familiar to our audience and will therefore catch the attention of the audience and encourage them to watch the programs on the channel.