Radio station logos: How are they a family?

To begin with the general shape of my 3 logos look similar so that the audience can recognise the 'OW' logos instantly when looking at one of my radio logos. All logos have the CD with the radio name being inserted to be played. This unique similarity shows they are a family as they consist of the same theme. Also I have used a layer filter of bevel and emboss to give each logo a more of a 3D look to it.

Another way in which we can see that they are a family is the way each station plays music genres which target a similar age group.

For this family of designs I decided to name it "Insert & Play". I choose to name it this as the logos show a CD being inserted into a box, representing a music player. On the CD is the name of the radio station so it is as though the CD is the radio station going in to be played.

• VIP FM- Will have a gold crown on to relate to the 'bling'  of hip hop artist and relate to the target audience as their fashion style may be similar to hip hop artists. Also the logo includes camera flashes to represent the fame and to give the impression of paparazzi taking photos.

• MIXX FM- Has a Vinyl record player dex surrounded by a mix of complimentary bright colours. The bright colours would appeal to the young target audience and relate to the popular chart music that is usually quite upbeat and can be dance music.

• Pulse FM has an electrifying look to it. It creates a lot of energy due to the powerful green against the black background with red glow reflecting off of it. This set of colours can represent the electronic music genre due to this being the genre of music played in Night clubs; the set of colours can recreate a similar look to the stage lights of lazers etc.