Unit 54 C4 Evaluation of logos
Mixx FM.
1. I
think Mixx would represent pop music and all the music which would be in the
Top 40 charts. This due to it being called Mixx, it tells me that it is a mix
of music, which the top 40 charts are. Also mix can sound quite old but the
fact that it has 2 x’s makes it look more funky and modernises it and this why I
choose to have this genre of music for this station.
2. I think that the target audience for Mixx FM would be a mass audience such as from 12 years & above as the radio will play the top 40 latest hits charts. This means the music playing will be very popular and will be able to appeal to a wide range of people. Although it more aimed towards the younger audience below 30, people above 30 may still enjoy this type of music.
3.By appealing to the young audience I used bright colours such as blue and pink. Also I used blue to appeal to the male audience and pink to appeal to the female audience. I wanted it to look vibrant and bright to reflect the music genre of pop as the music usually creates a happy vibe and the mood created from this logo is a happy, positive mood.
I think the stations competitors would be stations such as Kiss, Capital as these play the latest chart music which is the same as Mixx so therefore it would be in competition with my station. Also these stations are highly popular with the target audience age group that Mixx targets.
I wanted to create a fashionable and attractive look to the design to represent the latest tracks which Mixx will be playing. I wanted my design to appeal to both male and females to attract the mass target audience. Also I can see it being played at small gatherings of people such as at barbecues so I wanted to give it a attractive but relaxed look to it.
For this logo I wanted to create a attractive and professional logo. To do this I wanted to have an effective colour scheme to link with the target audience and a look of a professional chart music radio station.
First of all I created the same shape as my other designs. To do this I used the shape tool to design a rectangle. I then found an image of a black CD and imported it in to Photoshop and placed it underneath the Shape layer to make it look as though it was a CD going into a CD player.
Afterwards I downloaded a font which looked young and energetic. To do this I found a font off of dafont.com to create the Title of the radio station. To accomplish the young and energetic look to the font I added an outer glow to it to give it a neon light look which is related to entertainment. I also have a DJ on their and music bars which was a dingbat font downloaded off of dafont.com. The decoration is to show how DJ will be playing the pop music on the stations
I then made the colour scheme of pink and different contrasts of blue using the fill tool. These colours, I felt were the best to represent pop music and to help to target both males and females.
I then added created a circle to place the ow logo in the top corner and added an outer glow to this as well. I also added the bevel and emboss tool to the logo give it a 3D effect
I feel the most successful part of this logo would be its overall appearance. I feel that it looks clean and modern as well as all the colours work well together to show the target audience. The appearance is clearly aimed towards a younger audience. The design suits the family of my designs as again it shows a CD being inserted into a CD player. The glow around the font add energy.
When I asked my audience they felt that it suited the genre however they also said in some ways it could be misleading to be an electronic music genre such as drum and bass due to the decorations I have placed on the logo. However they said that it clearly appealed to both Male and Female audience however they said it would mainly appeal to a younger target audience due to the fashionable look of the logo.
When creating this logo I developed Photoshop skills such as adding layer style such as bevel&emboss and outer glows to different parts of the logo. This helps to make the logos look much more modern and professional.
To make it better I could use different decoration to make it much more clearer that the genre of the station is pop music and chart music as from my feedback it said about it not being so clear of what the genre can be.
2. I think that the target audience for Mixx FM would be a mass audience such as from 12 years & above as the radio will play the top 40 latest hits charts. This means the music playing will be very popular and will be able to appeal to a wide range of people. Although it more aimed towards the younger audience below 30, people above 30 may still enjoy this type of music.
3.By appealing to the young audience I used bright colours such as blue and pink. Also I used blue to appeal to the male audience and pink to appeal to the female audience. I wanted it to look vibrant and bright to reflect the music genre of pop as the music usually creates a happy vibe and the mood created from this logo is a happy, positive mood.
I think the stations competitors would be stations such as Kiss, Capital as these play the latest chart music which is the same as Mixx so therefore it would be in competition with my station. Also these stations are highly popular with the target audience age group that Mixx targets.
I wanted to create a fashionable and attractive look to the design to represent the latest tracks which Mixx will be playing. I wanted my design to appeal to both male and females to attract the mass target audience. Also I can see it being played at small gatherings of people such as at barbecues so I wanted to give it a attractive but relaxed look to it.
For this logo I wanted to create a attractive and professional logo. To do this I wanted to have an effective colour scheme to link with the target audience and a look of a professional chart music radio station.
First of all I created the same shape as my other designs. To do this I used the shape tool to design a rectangle. I then found an image of a black CD and imported it in to Photoshop and placed it underneath the Shape layer to make it look as though it was a CD going into a CD player.
Afterwards I downloaded a font which looked young and energetic. To do this I found a font off of dafont.com to create the Title of the radio station. To accomplish the young and energetic look to the font I added an outer glow to it to give it a neon light look which is related to entertainment. I also have a DJ on their and music bars which was a dingbat font downloaded off of dafont.com. The decoration is to show how DJ will be playing the pop music on the stations
I then made the colour scheme of pink and different contrasts of blue using the fill tool. These colours, I felt were the best to represent pop music and to help to target both males and females.
I then added created a circle to place the ow logo in the top corner and added an outer glow to this as well. I also added the bevel and emboss tool to the logo give it a 3D effect
I feel the most successful part of this logo would be its overall appearance. I feel that it looks clean and modern as well as all the colours work well together to show the target audience. The appearance is clearly aimed towards a younger audience. The design suits the family of my designs as again it shows a CD being inserted into a CD player. The glow around the font add energy.
When I asked my audience they felt that it suited the genre however they also said in some ways it could be misleading to be an electronic music genre such as drum and bass due to the decorations I have placed on the logo. However they said that it clearly appealed to both Male and Female audience however they said it would mainly appeal to a younger target audience due to the fashionable look of the logo.
When creating this logo I developed Photoshop skills such as adding layer style such as bevel&emboss and outer glows to different parts of the logo. This helps to make the logos look much more modern and professional.
To make it better I could use different decoration to make it much more clearer that the genre of the station is pop music and chart music as from my feedback it said about it not being so clear of what the genre can be.
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