Unit 54 C4 Evaluation of Logos
V.I.P FM
I think that VIP represents the Hip Hop and R&B genre. I see this radio station playing songs from artists such as Chris brown, Lil Wayne, Nicki Minaj, Drake and many more. VIP stands for very important person and this made me think of Hip hop/ R&B artists as they relate to themselves as having a very ‘gangster’ style of life within their music. They also make themselves seem very important through their fashion such as the big gold jewellery which they wear and expensive high branded clothing. This makes them seem very important and celebrity like so therefore relates to the name of VIP.
The target audience is young 15-25 year olds. This is because the genre of Hip hop/R&B can involve lyrics which can be considered rude and involve factors such as Relationships, Drugs and Violence which would be less approved by an older audience; where as a young audience would find it more acceptable due to their young lifestyle. Also I think that the genre of music is mainly listened to by 15-25 year olds. My colours of black and gold relate to the fashion of the artists of gold on black clothes which will then be recognisable by the target audience.
I wanted my target audience to notice the logo through the colours and its bling. The black and gold can appeal to them through their fashion taken from the artists. Many wear black dark clothes with bling such as gold chains and watches etc. The font contains a graffiti style which to will relate to the younger target audience as they are going to be more intrigued by a graffiti font compared to an older person.
I think that the competitors for VIP will be Kiss, Choice and BBC 1 Radio Xtra. This is due to them playing similar music genres to VIP and having a similar target audience. However VIP will focus on the big artists and play only Hip Hop and R&B 24/7 so the audience will know exactly the type of music they will be listening to unlike stations such as kiss which will play a pop music and other genres as well.
With my design I wanted to create a CD player box. With this I would have a box and half of the CD hanging out waiting to be inserted. Within the design I would customize it to suit the genre and appeal to the target audience. With the VIP logo I wanted to create a clean and effective logo that would relate to the extreme lifestyle that Hip hop/R&B artist live. Through this it would rub off on the target audience, as they would strive to be like their favourite artists and therefore find the logo appealing.
When creating this logo I first of all created the shape of the rectangle which would be the CD box. I then inserted the image of the plain Black CD being inserted into the rectangle box, as well as removing the background from the imported image using the magic wand tool.
I then decided to look at different graffiti fonts off of dafont.com and the picked the one which I liked best. I choose this style of font to appeal to the young target audience as graffiti is more familiar with young people rather than old people. I then used the font to create the title.
Afterwards i downloaded an image of a crown to represent the VIP station and insinuate that it plays Hip Hop music. I used the magic wand tool to remove the background from the image and then free transformed it to place it in the centre of the rectangle. I then added an image of photography flashes to represent paparazzi following the celebrities to VIP FM.
I then added the bevel emboss effect to the logo, as well as creating an outer glow to the typography on the logo
With my logo, I am pleased with the shape of my design. I feel as though the CD player design is very clever and effective as many people can relate to it. I like the image of the crown with the flashes of cameras around it. I feel as though it links with the name of the station, VIP, very well as the crown shows importance and the flashes represent paparazzi taking photographs which can show the celebrity element.
When I asked my audience for feedback they managed to recognise that it would be some sort of hip hop or grime music due to the colour combination of black and gold. They also said that the font helped to determine the young target audience due to it being graffiti style.
While developing this logo I managed to improve my designing skills based on designing it to fit a target audience. This is because I found VIP the most challenging to present as a logo which would both show the music genre and appeal to its target audience.
To make this piece even better I could use a different image which would relate to the genre a little clearer such as a gold face with a silver tooth with a chain hanging from their neck. Also I could add a outer glow to the font to give it a neon effect to make the font appeal to the target audience.
V.I.P FM
I think that VIP represents the Hip Hop and R&B genre. I see this radio station playing songs from artists such as Chris brown, Lil Wayne, Nicki Minaj, Drake and many more. VIP stands for very important person and this made me think of Hip hop/ R&B artists as they relate to themselves as having a very ‘gangster’ style of life within their music. They also make themselves seem very important through their fashion such as the big gold jewellery which they wear and expensive high branded clothing. This makes them seem very important and celebrity like so therefore relates to the name of VIP.
The target audience is young 15-25 year olds. This is because the genre of Hip hop/R&B can involve lyrics which can be considered rude and involve factors such as Relationships, Drugs and Violence which would be less approved by an older audience; where as a young audience would find it more acceptable due to their young lifestyle. Also I think that the genre of music is mainly listened to by 15-25 year olds. My colours of black and gold relate to the fashion of the artists of gold on black clothes which will then be recognisable by the target audience.
I wanted my target audience to notice the logo through the colours and its bling. The black and gold can appeal to them through their fashion taken from the artists. Many wear black dark clothes with bling such as gold chains and watches etc. The font contains a graffiti style which to will relate to the younger target audience as they are going to be more intrigued by a graffiti font compared to an older person.
I think that the competitors for VIP will be Kiss, Choice and BBC 1 Radio Xtra. This is due to them playing similar music genres to VIP and having a similar target audience. However VIP will focus on the big artists and play only Hip Hop and R&B 24/7 so the audience will know exactly the type of music they will be listening to unlike stations such as kiss which will play a pop music and other genres as well.
With my design I wanted to create a CD player box. With this I would have a box and half of the CD hanging out waiting to be inserted. Within the design I would customize it to suit the genre and appeal to the target audience. With the VIP logo I wanted to create a clean and effective logo that would relate to the extreme lifestyle that Hip hop/R&B artist live. Through this it would rub off on the target audience, as they would strive to be like their favourite artists and therefore find the logo appealing.
When creating this logo I first of all created the shape of the rectangle which would be the CD box. I then inserted the image of the plain Black CD being inserted into the rectangle box, as well as removing the background from the imported image using the magic wand tool.
I then decided to look at different graffiti fonts off of dafont.com and the picked the one which I liked best. I choose this style of font to appeal to the young target audience as graffiti is more familiar with young people rather than old people. I then used the font to create the title.
Afterwards i downloaded an image of a crown to represent the VIP station and insinuate that it plays Hip Hop music. I used the magic wand tool to remove the background from the image and then free transformed it to place it in the centre of the rectangle. I then added an image of photography flashes to represent paparazzi following the celebrities to VIP FM.
I then added the bevel emboss effect to the logo, as well as creating an outer glow to the typography on the logo
With my logo, I am pleased with the shape of my design. I feel as though the CD player design is very clever and effective as many people can relate to it. I like the image of the crown with the flashes of cameras around it. I feel as though it links with the name of the station, VIP, very well as the crown shows importance and the flashes represent paparazzi taking photographs which can show the celebrity element.
When I asked my audience for feedback they managed to recognise that it would be some sort of hip hop or grime music due to the colour combination of black and gold. They also said that the font helped to determine the young target audience due to it being graffiti style.
While developing this logo I managed to improve my designing skills based on designing it to fit a target audience. This is because I found VIP the most challenging to present as a logo which would both show the music genre and appeal to its target audience.
To make this piece even better I could use a different image which would relate to the genre a little clearer such as a gold face with a silver tooth with a chain hanging from their neck. Also I could add a outer glow to the font to give it a neon effect to make the font appeal to the target audience.
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